Back to Blog
21 Aug

Why Realtors Need To Have A Mortgage Broker At Their Open Houses

General

Posted by: Roberto Pelaccia

There are typically two scenarios where people will seek out a mortgage broker. The first being when you’re thinking of buying a home and you want to know what kind of mortgage you qualify for. The second being when you’ve found your dream home and it’s time to get that mortgage application done and approved.

In today’s market, houses can go in the blink of an eye, or they can drag out. As a realtor, you want to avoid the ladder. You want your open house to go as smoothly as possible so you can have a buyer quickly, or even multiple buyers. Having a mortgage agent at your open house can help you do this. In this article I go through some reasons why it’s in your best interest to make sure you have a mortgage agent at every one of your open houses.

1. You’re eliminating a step

When people come to an open house, chances are they’re interested in seeing if it could be the right home for them. If they think it is, then comes to part where you hope they make an offer. But, many people are not prepared to do that on the spot. They have to go and speaker with their mortgage provider or they have to go and see if they even qualify. By having a mortgage agent at your open house, people can simply sit down with the mortgage agent right then and there to see if they qualify and to make an offer. Not only is this convenient for you, but it’s also convenient for the buyers. They no longer need to take additional time out their day to get in touch with their mortgage provider or to go and find one because you’ve provided one for them. Convenience is key, which you are providing by having a mortgage agent on site.

2. A second set of eye

As you know, when you have an open house, you are liable for anything and everything that happens during said open house. Depending on how many people show up, you may not be able to keep an eye on everyone. Having a second set of eyes is to your benefit. It’s also good to note that both you and the mortgage agent have common goal – to get them to make an offer. You get to sell the house and they get a new mortgage client. So, having a second person keeping an eye out for questions or concerns makes sure that potential buyers don’t walk out feeling like they don’t have enough information. Two heads are better than one!

3. Feedback

When potential buyers are walking through a home, they tend to keep things to themselves in terms of feedback. They might not like something in the house or be concerned about another thing, but yet, they don’t say anything. Through experience, people tend to voice their opinions much more freely with their mortgage agent. At the open house, realtors tend to represent the home, the seller, and mortgage agents represent the buyers. Therefore they’re more likely to voice feedback because they know the mortgage agent is there to help them specifically. By having a mortgage agent on site, you can receive real time feedback so that you address any issues right away. Versus never hearing about them at all and losing potential buyers.

 

As you can see, having a mortgage agent at your open houses is to your benefit. It’s convenient for potential buyers, it gives you a second set of eyes, and you’ll receive feedback you would have otherwise not known about.

Let’s work together to get your houses sold quicker by making it near impossible for people with true interest to leave your open house without having made an offer.